Our Mission


Helping others recognize, develop and use the CREDIT UNION DIFFERENCE to optimize the member experience, create an engaging staff experience, and build coaching confidence.


Our Services



  • CU Difference Consulting

    Coaching

    Working one-on-one and in small teams to strengthen credit union coaching, emphasizing the credit union difference.

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  • CU Difference Training Programs and Workshops

    Team Workshops

    Delivering customized workshops which help your team understand the credit union difference to optimize the member experience.

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  • CU Difference Presentations

    Presentations

    Energizing and motivating your groups to optimize the member experience and incorporate the credit union difference into all member interactions.

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Meet Our Team


  • Described as passionate, engaging, and collaborative with a wonderful sense of humor, Angela Prestil selflessly and tirelessly has served the credit union industry for 20 years at Credit Union National Association. With deep experience in sales, coaching, and staff development, she uses her creative energy and solutions-focused approach to develop and deliver programs that best serve member needs. She is an active Credit Union Development Educator, building on the credit union philosophy of “People Helping People.”

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  • With 35 plus years of credit union leadership, Lois Kitsch inspires credit union leaders to live the values of the credit union movement to best optimize our cooperative structure to create and enhance business opportunities. For many years she served as the national program director of the National Credit Union Foundation’s Development Education program. Beyond her years working for the Foundation, Lois is the Co-Founder of CU Difference aimed to work directly with credit union teams to heighten their awareness and passion for credit unions.

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  • Mark Lynch’s passion for cooperatives and the credit union movement launched him into working with credit union organizations. Prior to co-founding CU Difference, Mark was the Senior Program Manager with the Foundation. In his work with the Foundation, he focused on teaching credit union staff through the Enhanced FiCEP Program, created the interactive Retirement Fair for credit unions, spearheaded two pilot programs designed to help credit unions provide auto loans to members with low credit scores, and was heavily involved in the Credit Union Development Education (CUDE) Program.

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