The CU Difference team uses the “People Helping People” philosophy to enhance how credit unions serve members through:
Optimizing the Member Experience
Credit unions are known for their superior service, a trait that has been witnessed many times by our own team. Our goal is to assist leadership and staff to identify any areas that need improvement and help them to claim the title of best service.
Using the Credit Union Difference to Have the Most Motivated Staff in the World
It’s not just a job, it’s a movement! The CU Difference team knows that the most motivated credit union staff are those who are passionate about the credit union difference and the difference they make in the lives of their members.
Recognizing and Understanding Member Challenges
Before a credit union can fully address the challenges members face, they need to recognize and understand what those challenges are. The CU Difference team helps credit unions recognize what it feels like to walk in the member’s shoes.
Developing Financial Counseling and Education Programs
Mark Lynch has trained more than 2,000 credit union staff from over 500 credit unions in 28 states to attain their Certified Credit Union Financial Counselor Certification. He has also equipped these counselors with the information and skills to develop a long-term, sustainable counseling and education program along with ways to track and measure the effectiveness for the member and the credit union.
Here for You
The CU Difference team has developed presentations and workshops that use the credit union difference to help credit unions attract and serve the very members that need access to affordable products, services, and financial advice.
Contact the CU Difference team today for more information about working with you and your group.